Google Adwords Campaign Management

Imagine you have 5 campaigns and each campaigns has got 50 adgroup, 100 ads and 2500 keywords… How the hell do you even manage your account? If you were to manually go to each adgroup and check your bids and adjust it accordingly, you would take forever.. and in the end, nothing is done… You get frustrated and bored, you did not finish changing all the bids etc etc etc…

Don’t worry, i was once in that shoe… So i totally understand how you feel. Frustrated… Angry…  I made a frustration post a while ago questioning how the super affiliates manage their campaigns and campaign management is probably one of the main reason that separates them from the rest…

You can read my frustration post HERE.

Anyway, i went to find out more information on this and i found out a huge secret which super affiliates have already mention and i just overlooked it like that… Amit Mehta has mentioned it before in his blog. Steven Clayton has mentioned it in his Commission Blueprint course. They all say that the Adwords Editor tool is the most important tool in their PPC business and i finally understand the beauty of this tool…

They all use Adwords Editor to help them manage their campaigns and i finally understood what it means when i watched the view by Steven Clayton in his Commission Blueprint product…

Basically, what you do is to use the advance search feature in Adwords Editor to filter out all the results that you want. For example, you might want to search for keywords with position greater then 8 and increase the bids for them to bring it up to page 1 of the search reults.

So this is what you do.. I’ll use pictures to illustrate to you what i meant so that you can have a better idea.

1) Click on the advance search button on the top right hand corner of your Adwords Editor

2) Next, a pop up window will appear and you need to choose your setting.. For me, i chosen to filter out all my keywords that has ave position of more then 8…

Next, i will select all my keywords and click on Advance Bid Change.. This will allow me to change bidding for all these keywords at once…

I will change increase my bids by 20% or however much you want to increase. You could even choose to increase it by a certain amount of money. Eg, increase bids by $0.25

There you have it.. All these only take 5 mins to implement if you are a seasonal Google adwords user.

Enjoy…

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