Tools For Fools

Exams coming in one month time. I had to stop whatever i am doing and let my campaign run on autopilot. Not bad to be earning money even while you are studying huh and not doing any work huh?

However, stats are declining and i’m earning lesser then what i used to be earning when i was really active launching campaigns and tracking my stats. The reason is probably because of competition. Competitor comes in and knock you out and take away your market share in that particular niche. Oh well, that’s how the game of PPC works.

I realise one thing if you want to create big profitable campaigns that are able to sustain on itself. That is you cannot afford to be lazy when it comes to setting up your campaigns initially. Create tightly grouped adgroup to generate the highest CTR and continually split test all your ads to make sure that you get the highest CTR.

This not only allows you to get high quality score from Google and Yahoo which in turn gives you cheaper clicks, it also allows you to stay ahead of your competitors.

Imagine building a campaigns that have 100s of adgroup with 20 tightly grouped keywords revelant to your ads and landing page, how high a quality score would you be getting as compared to someone who has only 20 adgroups and 100 keyword in each adgroup.

Of course, it would be super time consuming if you were to create 100 adgroups with 20 keywords. Therefore there are tools and software that can help you in building up these campaigns.

These 2 tools are mainly SpeedPPC or EfficientPPC.

I did up my campaigns without the help of any of these tools and what a fool i was. I had wasted so much time and effort which could have generated me much more income and help me stay ahead of my competitors while i am mugging for my exams.

Nevertheless, i will be getting myself SpeedPPC and will be playing with it during this time and going to launch my campaigns full force once my exams are over by the end of April and i’ll have a 3 months holiday to work full time into it and really ramp up my campaigns.

Talk to you after my exams for more updates on the campaigns that i’ll be launching. I’ll also be looking into a new source of traffic call the Pay Per View Traffic which i got to hear about it not too long ago and I’ll tell you which traffic source is more worth doing and exploring into.

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