Thursday, July 10th, 2008

Google Keyword Tool Update

Google has finally done it! From yesterday, Google has made a really huge change in their adwords keyword tool. Now Google display the number of searches it has for a particular keyword that you are researching on.

This is very important data because you’ll know exactly how lucrative and competitive this niche will be and if you stand a chance profiting from this keyword. Chances are, if the keyword has got low searches but has super high advertisers volume, you wont be able to profit if you are bidding low and should ramp up your bids to the top few positions and test how things goes. For keywords that has high search volume, you can consider lowering your bids to the 5th position and look at the profitablity before deciding to bid high for that particular keyword.

Take a look at the new Google keyword tool. It has really helped me a lot in the past and now with this upgrade, i’m sure it will help me even more in terms of my bidding strategy when doing PPC campaigns. :)

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