Q&A Part III

Another round of Q&A session for you guys… 6 comments in total from yesterday…

1. # 1 William Mah Says:
   March 25th, 2009 at 5:34 am e Hello Ivan, Like to ask… you mentioned PPC CPA mktg is a numbers game… so like to ask how many campaigns you’ve actually failed at before you became successful?

Countless… I actually lost count of how many campaigns i have failed… But the number of campaigns i have failed is probably less than 100? haha

1. # 2 peter Says:
   March 25th, 2009 at 6:12 am e thanks for answering my questions! good stuff!

No problem… Keep them coming Peter!

1. # 3 Jonathan Says:
   March 25th, 2009 at 8:09 am e Hi Ivan, Congrats to you. Really good achievements and thanks for
   sharing CPA/PPC tips to us.Do you mind sharing1) How many zip/email submit type of campaigns and how many high payout (free trial, CPS) campaigns in order to generate your current income now?2) How do you know whether the offer will be profitable? Does your AM share the top converting offer or you have to find it yourself?

   Thanks,
   Jonathan

Hey Jonathan… Thanks for your encouragement… Sharing is just a way of giving back whatever i have learn through the past one year.. So i’m happy sharing as long as you got questions to ask.

1) Seriously, you just need ONE campaign and you can take your income up to my level. However, scaling and ramping up a successful campaigns takes practice and more learning but once you understand the strategies behind ramping, all it takes it just one golden nugget campaign… Amit has only 3 profitable campaigns to bring his income up to 2.4 million a year… Read more about the process of ramping up a campaign here.

2)  The only way to know if a offer is profitable is to test… Of coz, you can ask your AM for conversion rate and epc but the most accurate way of knowing if an offer is profitable, is to launch a campaign and look at the conversion yourself. What work for you might not work for others and what worked for others might not work for you…

1. # 4 Jonathan Says:
   March 25th, 2009 at 8:36 am e Hi Ivan, Another question:1) You mentioned that your revenue from email/zip submit offer can go up to USD 3,300. Is that from one offer or many offers combined together?2) Do you put one email/zip submit offer or many offers in a landing page? Do you use opt-in?

   Many thanks,
   Jonathan

Oh Jonathan with more questions…

1) Its from 2 offers that i am running…

2) I only do one offer per landing page.. I am collecting opt in for one offer though and have gotten a few hundred dollars extra in pure profits every month just by sending emails to them… ha The money is in the list that responses!

1. # 5 Ed Says:
   March 25th, 2009 at 9:23 am e Hi Ivan, How do you get a good quality score? I have keywords with low quality score, on keyword relevance. The QS shows landing page and load times are ok. I have tried putting the keyword in the ad but it does not make much difference.

   Also, can you show us an example of a mini-site or landing page that has a high quality score?

I get a good quality score by building mini-sites with articles pages and the few must have pages like privacy policy, about us, contact us, articles page, sitemap.. All these are necessary in giving you a good quality score for your landing page. Stuffing keywords on your landing page does not work on Google… You could try that on MSN though, i heard this strategy works for them. However, the most most important method of getting a good quality score in the long run is to build a full blown site on your profitable campaign and keep adding fresh new articles every few days and do SEO for your website. Its all about revelancy… Read about how i get 10/10 Quality Score here

1. # 6 Kenneth Says:
   March 25th, 2009 at 7:29 pm e Hey Ivan, What are the most important metrics to pay attention to when it comes to PPC?

   Ken

Hey Kenneth, the most important metrics that i pay attention to is your cost per conversion. We are in there because we want to make a profit and if cost per conversion is higher then the payout, then there’s no point in using Google Adwords at all. However, to determine campaign success, i would say CTR is the most important factor because CTR plays a really significant contribution to your quality score and your CPC which in turn affects your profitability. I have talked alot about CTR in my previous posts.

Keep them coming!

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