#2 Search Engine – Yahoo Search Marketing

Yahoo has got 21% of market share in the US when it comes to the top 3 search engine. Therefore, you are LEAVING alot of money on the table if you ain’t using Yahoo Search Marketing in your PPC campaigns.

This was said by Gauher Chaudhry in PayPerClickFormula2.0 Live Seminar and at first i thought nothing about Yahoo. The fact that their interface sucks big time because it takes forever to load simply turns me away from using Yahoo.

However, it was not until when Adwords release its 7.5.1 version that i started to use Yahoo Search Marketing. The reason being that my laptop was unable to open Adwords Editor due to some security prevention data shit for one week and i was unable to do anything on Google. Sometimes you just get too used to using Adwords Editor that you simply hate the online interface.. ha

It was then i started to look into Yahoo Search Marketing and deciding to give it a try. Things have changed since i lasted used Yahoo for more then a year but no doubt their interface still sucks and loads damn slowly.. I created a campaign when just about 30 higher traffic keywords and this are the stats i got:

I got more then 3000 clicks in just one week and that’s just from 30 keywords… My CTR ain’t that fantastic though but the conversion simply rocks.Therefore, just from this experiment, i’m definitely gonna put in more effort in testing Yahoo now.

So i urge everyone who aint using Yahoo Search Marketing now to start looking into it and make some profit from Yahoo!

By the way.. Yahoo Quality Score is easy to counter and you can get your ads up and running with some easy work. Yahoo is like Google 5 years ago so use it!

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