Knowing When To Scrapped That “GREAT” Campaign

You reserched your niche and find out what your competitors are doing on their landing page. You swipe their profiting keywords and ads using Affiliate Elite. You create a landing page which seems 10x better then your competitors. You optimise your landing page so that Google will love you… You then carry on to do your keyword research and come out with a list of long targeted keywords and you grouped all your keywords so super tightly in order to get that high CTR. You are all set to go and you launched your campaigns. You are getting GREAT for your quality score in Google. Wow… you are feeling happy.

*BAM* after one day, you campaigns gives you 100 clicks and you get 0 sales. You get a high CTR but no sales. You wonder why you aren’t making the sales. You give it another shot, increase your campaign budget and your bid price a little. *BAM* you get whacked again… 0 sales.

I know you have done a lot of work prior to the launch to do your keyword research and landing page and working so hard to get that GREAT QS and watching your minimum bids dropping.

But if you aren’t making sales no matter how many clicks you are getting, scrapped that freaking campaigns and start a new one all over again!

As a rule of thumb, i usually scrapped my campaigns when i have spend more then 2x the commission of the product. Meaning, if i were promoting a product that pays me $30 per sale, i would scrapped the campaign if i have not gotten any sale at $60.

Sometimes a niche just doesn’t convert for you and it happens all the time. So you have to be hard on yourself and stop the campaign and move on. You could just chanced upon a niche that could be making you tons of money.

Popularity: 13% [?]