Why You MUST Split Test Your Ads
Split testing your ads is the one of the most important thing that you need to do in order to achieve affiliate success. It’s even more important when you have a profitable campaign and are ramping things up… Let me tell you why from my personal experience…
I had a campaign that was doing 5.8% CTR consistently and i was doing 90-100,000 impressions a day on that particular campaign… Calculating 5.8% CTR into clicks is about 5000-6000 clicks a day.. That is alot isnt it? I thought so too… It was until i started to split test my ads and slowly my CTR improve to 7.8% now and impression still remain the same… What this means is that essentially i am adding about 2000 clicks to my bottomline and i have done nothing to my keywords except to split test my ads and find ads with better CTR…
Don’t underestimate the power of split testing… Especially to profitable campaigns… It has a high impact on your CTR which equates to high impact on your Quality Score which in turn has a impact on how much you pay per click and evenutally your profitability…
This month is probably an explosion month for me… We’ll wait and see what happens at month end…
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Facebook comments:
impress with your earnings..:) can I know where do you get so much impression? is it from content network or from the ppv program that you discuss earlier?
that campaign is from google search engine…
Hello, Ivan i hope you`re ok.
How much money you spend monthly in ppc?
split test … 100% need loh…^^..
whether is keywords or traffic or side business (grey-area)
first time come to your blog..harlo..^^
your blog left side, the html got problem?
conan