If you do not already know, Yahoo and Bing are merging their search engines into one interface whereby you can now reach more users by creating just one campaigns..
This merger is moving very fast and by end Oct 2010, all the transition will be completed. All advertisers will manage their campaigns on the Adcenter platform and their ads will show both on Yahoo and Bing search engine.
Is this a good thing for their alliance? Obviously they are merging to fight the big Google but i’m not sure if they will succeed… But one thing for sure is that, you’ll be getting more traffic if you are only using one search engine and you’ll definitely be saving a lot more time managing just one account instead of having to switch between Bing and Yahoo..
Here’s a short video which explains why this alliance will benefit advertisers like us.