PPV Strategy – Rotating Offers Till You Bank

One of the main strategy of PPV traffic is to keep rotating your offers. Say you are working on a offer promoting Walmart gift card email submit that pays $1.40. However, if you do a simple search on OfferVault, you’ll notice that there’s actually more than just 1 offer on Walmart gift card. Different advertisers and different variations of the offer page can convert VERY VERY differently.

So the main objective here is to split test all of them and rotate your traffic evenly to test each offers. My advise is, if you have a smaller test budget, ie; $20/day.. I would recommend that you test only 2 offer at a time. Reason being you need to have a reasonable amount of data in order to statistically prove whether the offer is profitable.

If you are rotating 10 offers and each offer only get 10% of your test budget which is $2, there wont be enough data for you to judge which offers are converting and more often than not, 8 of these offers would be losing money. If you spend $20 to make 1-2 leads, your natural reaction would be this campaign is a flop and you move on. Not knowing that there’s actually the goldmine offer is just within the 10 offers that you were rotating and just because you did not have enough budget to test them or determine that the whole campaign is a flop (because you were losing $18) , you missed out on a chance of striking your jackpot campaign.

If you need a rotator software, i’m sure there’s some php script out there that will allow you to do so for free. but what i use is simply CPV Lab which will help you rotate as many offers as you want and its really so darn easy to set them up.

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